Vans One block down

2017

Milan

Installation for Vans - One block down

In view of the upcoming launch of the Vans Anaheim Factory Pack (a Vans Footwear Collection inspired by the original Californian models) Mammafotogramma designed and created a unique installation which tells the Vans story and shows the origins of the brand.

Idea & Creation: Mammafotogramma

Technique: Installation including wooden and metal structure, vintage memorabilia and objects from Vans, videos, electronic and mechanical games

Client: Vans

A playful and interactive mix of vintage products, collectible models, archive images and various memorabilia shows the history of the brand from the 1960’s onwards.
Among the surfboards, multi-coloured LEDs, 8-bit video game, optical effects, rare films and original shoe models, the viewer is fully immersed within the stylistic world of Vans and its history.

Vans One Block Down, installation detail

Vans One Block Down, flipbook

Idea & Creation: Mammafotogramma

Technique: Installation including wooden and metal structure, vintage memorabilia and objects from Vans, videos, electronic and mechanical games

Client: Vans

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