Rigenerazione Urbana

2022

Milan

Rigenerazione Urbana

PROGETTARE MILANO, for a responsible, polycentric and attractive city.
Meetings, workshops and guided itineraries to talk about the most significant projects and the transformations that will change the face of the neighborhoods in which we live.

Concept and realization: Mammafotogramma

Client: Urban Center, Comune di Milano

Drawings: Ettore Tripodi

Photography: Cristel Girotto

The Forum wants to imagine and discuss the future transformations of the city.
An opportunity to direct urban development towards an increasingly polycentric, responsible and attractive condition. Five public meetings to explore more than 20 projects, a workshop dedicated to the Crescenzago-Rubattino district and three itineraries which, over the weekend, will serve to discover the current conditions and future potential of as many areas of the city, from Rubattino, to Bovisa, to Porta Vittoria and the former slaughterhouse.

At the beginning of each itinerary, visitors are given a map to help the public orient themselves on the short walk that leads to the main site.
On one side of the leaflet there is the ideal map of the route, this does not perfectly follow the topographic map, but highlights the places affected by the transformation.
Further information can be found on the back of the leaflet, a text relating to the area, a legend, a space for taking notes, an illustration representing the main site.

At the end of the itinerary, a small exhibition is set up. The panel represents the area affected by the transformation. It is a single illustration divided into quadrants, the drawings that compose it also work independently of the image that they compose all together. Each drawing develops a theme related to the transformation affecting the area.
Citizens participating in the journey can choose one of the fragments of the illustration and take it home. As if, symbolically, they were bringing home a piece of the city to come.

Itinerario Porta Vittoria Ex macello

Itinerario Bovisa

Itinerario Lambrate Rubattino

Concept and realization: Mammafotogramma

Client: Urban Center, Comune di Milano

Drawings: Ettore Tripodi

Photography: Cristel Girotto

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