Rigenerazione Urbana

2022

Milan

Rigenerazione Urbana

PROGETTARE MILANO, for a responsible, polycentric and attractive city.
Meetings, workshops and guided itineraries to talk about the most significant projects and the transformations that will change the face of the neighborhoods in which we live.

Concept and realization: Mammafotogramma

Client: Urban Center, Comune di Milano

Drawings: Ettore Tripodi

Photography: Cristel Girotto and Giulia Tartarelli

The Forum wants to imagine and discuss the future transformations of the city.
An opportunity to direct urban development towards an increasingly polycentric, responsible and attractive condition. The main focus of the initiative is discovering the current conditions and future potential in different areas of the city.
In the first edition of the event, mid autumn 2022, three itineraries where made, Rubattino, Bovisa and Porta Vittoria Ex Macello; in the second one, early summer 2023, the interested areas were San Cristoforo Lorenteggio, Crescenzago, Bicocca Niguarda, Scalo di Porta Romana and Stazione Centrale Loreto.

Mappe itinerari

At the beginning of each itinerary, visitors are given a map to help the public orient themselves on the short walk that leads to the main site.
On one side of the leaflet there is the ideal map of the route, this does not perfectly follow the topographic map, but highlights the places affected by the transformation.
Further information can be found on the back of the leaflet, a text relating to the area, a legend, a space for taking notes, an illustration representing the main site.

At the end of the itinerary, a small exhibition is set up, the panel represents the area affected by the transformation. It is a single illustration divided into quadrants, the drawings that compose it also work independently of the image that they compose all together.
Each drawing develops a theme related to the transformation affecting the area.
Citizens participating in the journey can choose one of the fragments of the illustration and take it home. As if, symbolically, they were bringing home a piece of the city to come.

Illustrazioni aree

Concept and realization: Mammafotogramma

Client: Urban Center, Comune di Milano

Drawings: Ettore Tripodi

Photography: Cristel Girotto and Giulia Tartarelli

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