Pepsi lemon lemon
2017
Milan
Pepsi Interactive Installation
For the 2017 Salone del Mobile in Milan, Mammafotogramma collaborated with Studio Urquiola in creating the stand to promote the launch of a new product, Lemon Lemon by Pepsi.
Concept & Development: Mammafotogramma
Technique: Rear projected videos onto prints and design elements
Client: Studio Urquiola
The idea of a picnic was reinterpreted through multimedia, made up of design elements curated by Patricia Urquiola and a wall decorated with videos and graphics created by Mammafotogramma.
A large 6m x 2m dynamic collage changes, morphs and recomposes the landscapes of a sunny day outside, using a mix of drawings, graphics and photography. Pieces of sky, fragments of landscape, insects and flowers, all interact with each other within the composition. Inside the different graphic shapes, videos of moving landscape elements are rear projected onto the printed canvas with LED monitors.
Pepsi Lemon Lemon Installation, Studio Urquiola & Mammafotogramma, Fuori Salone 2017, Milano
Pepsi Lemon Lemon collage, Mammafotogramma, Fuori Salone 2017, Milano
Concept & Development: Mammafotogramma
Technique: Rear projected videos onto prints and design elements
Client: Studio Urquiola
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