Napapijri
2017
Florence
Napapijri Multimedia Installation
For the event “Pitti Uomo” in Florence, clothing brand Napapijri created installations all around the city, including even the most unexpected places.
Client: Napapijri
Idea & Creation: Mammafotogramma
Location: Florence
Mammafotogramma curated an exhibition where the unsuspecting public can observe an unusual multimedia show: opening a door along a small street in the historical center, in the shadow of the Santa Maria Novella Church, you can find yourself in front of a tropical jungle scene featuring a luminescent interactive jacket by Napapijri.
Client: Napapijri
Idea & Creation: Mammafotogramma
Location: Florence
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