Napapijri

2017

Florence

Napapijri Multimedia Installation

For the event “Pitti Uomo” in Florence, clothing brand Napapijri created installations all around the city, including even the most unexpected places.

Client: Napapijri

Idea & Creation: Mammafotogramma

Location: Florence

Mammafotogramma curated an exhibition where the unsuspecting public can observe an unusual multimedia show: opening a door along a small street in the historical center, in the shadow of the Santa Maria Novella Church, you can find yourself in front of a tropical jungle scene featuring a luminescent interactive jacket by Napapijri.

Client: Napapijri

Idea & Creation: Mammafotogramma

Location: Florence

Other Interaction projects

Dollar Street
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Cassina
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3M
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Vans One block down
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TLC OLO
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Particle Jukebox
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