Musical Chairs
2012
Milan
Animated Clip Musical Chairs
In this animated clip made for the Salone del Mobile in Milan (Via Ventura – Lambrate District) a group of chairs come to life: they start jogging, working out, and go to the gym, to prepare for the big furniture design event.
Client: Ventura Lambrate
Concept & Development: Mammafotogramma
Technique: stop motion animation
Wooden models of bendable chairs made in 1:1 scale, have been built and animated outdoors in the actual exhibition spaces of Via Ventura. This project seeks to find a meeting point between stop motion animation and object design.
Musical chairs Fuorisalone Ventura Lambrate Milano, picture by Gaetano Mallia
Musical chairs detail Fuorisalone Ventura Lambrate Milano, picture by Gaetano Mallia
Musical chairs detail Fuorisalone Ventura Lambrate Milano, picture by Gaetano Mallia
Musical chairs detail Fuorisalone Ventura Lambrate Milano, picture by Gaetano Mallia
Assembly of the animable chairs
Client: Ventura Lambrate
Concept & Development: Mammafotogramma
Technique: stop motion animation
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