Milano XL
2018
Milan
Milano XL 2018
During the 2018 Spring/Summer Milan Fashion Week, Mammafotogramma had the opportunity to participate in Milano XL, an exhibition in the city centre which explores the theme of sustainability within the fashion world.
Artistic Direction: Luca Stoppini
Curator: Fabio Cherstich
Director: Mammafotogramma
Actors: Valentina Picello, Loris Fabiani
Sound Design: Massimo Falascone
Music: Raymond Scott
DOP: Marcello Tomasi
Make Up: Erika Ginevra Meyer
Stylist: Rossella Gea Cavallo
Special thanks to: Pieve di Cadore Eyewear Museum
We created the video content to be shown inside one of the six mirrored cube exhibition spaces (located in Piazza S. Carlo for Mido Anfao) that were scattered throughout Milan for the event. The video was shot under the artistic direction of Luca Stoppini and curated by theatre director Fabio Cherstich, using precious antique original pieces supplied by the Pieve di Cadore Eyewear Museum. The result is a colourful, surreal and comical mix of stop motion animation and live action video that illustrates the history of eyewear in an unusual fashion.
Milano XL Il cubo “Occhiali”, installed in S.Carlo square, Milan
Milano XL Il cubo “Occhiali”, installed in S.Carlo square, Milan
Milano XL, Chinese Glasses from 1800, Eyewear Museum of Pieve di Cadore
Milano XL, Valentina Picello and Loris Fabianias two opera singers
Artistic Direction: Luca Stoppini
Curator: Fabio Cherstich
Director: Mammafotogramma
Actors: Valentina Picello, Loris Fabiani
Sound Design: Massimo Falascone
Music: Raymond Scott
DOP: Marcello Tomasi
Make Up: Erika Ginevra Meyer
Stylist: Rossella Gea Cavallo
Special thanks to: Pieve di Cadore Eyewear Museum
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