Milano XL

2018

Milan

Milano XL 2018

During the 2018 Milan Fashion Week, Mammafotogramma had the opportunity to participate in Milano XL, an exhibition in the city centre which explores the theme of sustainability within the fashion world.

Artistic Direction: Luca Stoppini

Curator: Fabio Cherstich

Director: Mammafotogramma

Actors: Valentina Picello, Loris Fabiani

Sound Design: Massimo Falascone

Music: Raymond Scott

DOP: Marcello Tomasi

Make Up: Erika Ginevra Meyer

Stylist: Rossella Gea Cavallo

Special thanks to: Pieve di Cadore Eyewear Museum

We created the video content to be shown inside one of the six mirrored cube exhibition spaces (located in Piazza S. Carlo for Mido Anfao) that were scattered throughout Milan for the event. The video was shot under the artistic direction of Luca Stoppini and curated by theatre director Fabio Cherstich, using precious antique original pieces supplied by the Pieve di Cadore Eyewear Museum. The result is a colourful, surreal and comical mix of stop motion animation and live action video that illustrates the history of eyewear in an unusual fashion.

Milano XL Il cubo “Occhiali”, installed in S.Carlo square, Milan

Milano XL Il cubo “Occhiali”, installed in S.Carlo square, Milan

Milano XL, Chinese Glasses from 1800, Eyewear Museum of Pieve di Cadore

Milano XL, Valentina Picello and Loris Fabianias two opera singers

Artistic Direction: Luca Stoppini

Curator: Fabio Cherstich

Director: Mammafotogramma

Actors: Valentina Picello, Loris Fabiani

Sound Design: Massimo Falascone

Music: Raymond Scott

DOP: Marcello Tomasi

Make Up: Erika Ginevra Meyer

Stylist: Rossella Gea Cavallo

Special thanks to: Pieve di Cadore Eyewear Museum

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