Festival Generazioni

2021

Milan

Generazioni festival_Bicocca

Mammafotogramma worked on the identity of Generazioni Festival, a brand new event that takes shape within “Education for Social Justice” (E4SJ) project of the University of Milan-Bicocca.
Keywords of the festival are Education, Sustainability, Social Justice.
A space for expressions, initiatives and projects united by a broad, inclusive and territorial vision of education for a more equal and sustainable society.

Project: Brand identity

Concept and realization: Mammafotogramma

Client: Bicocca

Collaboration: Maura Beretta
Annamaria Terruzzi

Mammafotogramma worked on the idea of visually suggesting the correlation between the neighborhood and the University. The following proposals are declinations of the distinctive sign of the Bicocca University (the octahedron) which, through movement, transformation and new formation/re- signification, it highlights the action of E4SJ and the University as activators and also as actors in a transformative relationship with the territory and the realities they inhabit.

Opening

The octahedron, a closed polyhedron, opens up and develops over the territory.
These drawings depict the regular solid that unfolds and, through new perspectives, assumes different identities, relating to the space outside.

Tranformation

The octahedron in three dimensions is transformed during the Festival, rotates on itself, stretches, widens, we follow it in its path of mutation, it makes itself accessible, we enter inside of it.
The open vertices of its triangular faces seek new directions in relation to the territory.

New alphabet

The octahedron is a sign that starting from itself and relating to the territory generates an alphabet of signs, a new common language with the realities that inhabit the neighborhood.

Square

The octahedron is the crossroads, or a square where more streets convey. The streets represent the connection between the University and the realities of the territory during the Festival.

Project: Brand identity

Concept and realization: Mammafotogramma

Client: Bicocca

Collaboration: Maura Beretta
Annamaria Terruzzi

Other Graphic design projects

Giulia Tamburini
Graphic design

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