Dolly Noire

2017

Milan

Dolly Noire Store

Mammafotogramma was asked to fully design and set up the interior of the new Milan store for iconic streetwear brand ‘Dolly Noire’.

Client: Dolly Noire

Location: Corso di Porta Ticinese 83, Milano

Design: Mammafotogramma

The counter is the central element of the store created with “Concrete Canvas”, a technique borrowed from the engineering world that uses a concrete filled geotexile that hardens on hydration.

Dolly Noire, concrete canvas counter, Corso di Porta Ticinese 83, Milan

Dolly Noire, concrete canvas counter, detail, Corso di Porta Ticinese 83, Milan

Dolly Noire, concrete canvas counter, Corso di Porta Ticinese 83, Milan

The result is a seemingly soft flowing like structure, but with the strength and durability of concrete. In addition to the shop fittings created, we also designed a series of vinyl stickers for the windows with original illustrations and graphics, staying true to the core identity of the brand.

Dolly Noire, view of the store, Corso di Porta Ticinese 83, Milan

Dolly Noire, view of the store, Corso di Porta Ticinese 83, Milan

Client: Dolly Noire

Location: Corso di Porta Ticinese 83, Milano

Design: Mammafotogramma

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