3M

2017

Milan

3M Interactive Installation

For the 2017 Salone del Mobile in Milan, Mammafotogramma collaborated with Studio Urquiola to create four interactive display cases for 3M. The installation included several electronic devices (LCD screens, cameras and circuit boards) that were immersed in Novec, a special non-conductive liquid that preserves technological tools.

Client: 3M – Urquiola

Idea & Creation: Mammafotogramma

Technique: Interactive installation

The immersed devices are activated by touch sensors which then take photos of the viewer. The resulting images produce an underwater warped effect due to the Novec liquid surrounding the cameras. Finally, the pictures are uploaded to a network, creating a database that stores the memory of the event and all of those who participated.

Client: 3M – Urquiola

Idea & Creation: Mammafotogramma

Technique: Interactive installation

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