Pepsi lemon lemon
2017
Milano
Pepsi installazione interattiva
Per il Salone del mobile 2017 lo studio Mammafotogramma, in collaborazione con Studio Urquiola, cura l’installazione per lo stand di lancio della nuova Pepsi Lemon Lemon.
Idea e realizzazione: Mammafotogramma e Studio Urquiola
Tecnica: video retroproiettati su stampe e elementi di design
Cliente: Studio Urquiola
The idea of a picnic was reinterpreted through multimedia, made up of design elements curated by Patricia Urquiola and a wall decorated with videos and graphics created by Mammafotogramma.
A large 6m x 2m dynamic collage changes, morphs and recomposes the landscapes of a sunny day outside, using a mix of drawings, graphics and photography. Pieces of sky, fragments of landscape, insects and flowers, all interact with each other within the composition. Inside the different graphic shapes, videos of moving landscape elements are rear projected onto the printed canvas with LED monitors.
Installazione Pepsi Lemon Lemon, Studio Urquiola & Mammafotogramma, Fuori Salone 2017, Milano
Pepsi Lemon Lemon collage, Mammafotogramma, Fuori Salone 2017, Milano
Idea e realizzazione: Mammafotogramma e Studio Urquiola
Tecnica: video retroproiettati su stampe e elementi di design
Cliente: Studio Urquiola
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